Matt Wilson Design

New York, New York

Designing for a complex B2B2C dashboard and consumer-facing e-commerce storefront serving alcohol merchants, suppliers, and distributors nationwide.
Driving sprint-based collaboration with R&D, Customer Success, and Support to ship feature enhancements and improve merchant workflows.
Building DTC brand websites for supplier partners using a CMS with extensive custom HTML and CSS, including hands-on front-end development and implementation, leading to 59% fewer steps to checkout, 96% faster fulfillment time, and 54% lower delivery cost per order.

Remote

Led end-to-end UX/UI design for as many as 10 simultaneous e-commerce client projects, owning presentations, project direction, and design decisions across Shopify, BigCommerce, Miva, and Klaviyo platforms.
Architected a scalable, token-based Figma design system adopted across all client projects to standardize workflows and improve implementation accuracy.
Conducted UX audits and post-live reviews using Hotjar and GA4 behavioral data to identify conversion friction, translating findings into CRO-focused recommendations and A/B tests.
Collaborated directly with developers and QA testers to ensure pixel-perfect implementation, designing with CSS feasibility using Figma auto layout to minimize handoff errors.
Key metrics include a 325% increase in revenue and a 27.5% improvement in engagement for Redwood Outdoors as well as a 68% increase in conversion rate and a 52% decrease in cart abandonment for Instasmile.
Performed lead designer duties for and worked closely with notable brands such as Boston Beer Company, Greg Norman Collection, and Mrs. Meyer's Clean Day.

New York, New York

Designed digital meal kit workflow using Tulip, integrating video tutorials, real-time data, and hardware
Built 100+ interactive recipe flows and improved processes by collaborating with chefs and testing in-store
Directly supported CEO on product rollout, marketing, and UX testing during pilot launch with grocery partner.

The ‘Tier 2: Professional’ degree is Baymard’s mid-level UX training program, covering 60% of the core findings from Baymard’s large-scale research.
The degree provides the broad UX knowledge required to identify the most impactful UX issues on a given website and to build user experiences that will perform great with end users.

Waltham, MA